Updated: Nov 17
🚨WARNING - NOT APPROPRIATE FOR MINORS 🚨
Larry Berger, CEO/Co-Founder
See "Ed Spotlight: Rob Hunter"
“For more than 150 years, the Southern Education Foundation has been bending the arc of American education toward equity and justice. It's mission remains urgent. I am honored to join the Board to help the organization continue to make an impact on K-12 education for students of color and low-income students in the American South.” -Larry Berger, CEO Amplify
Amplify & DEI
mClass with Amplify Reading
It's important to point out that the version of Amplify that Texas is using of Commissioner of Education Mike Morath, has NOT been approved by the Texas SBOE.
But Amplify products are somehow on the TEA TCLAS (Texas COVID Learning Acceleration Supports) approved vendor list:
Texas Leader Sends Warning About Amplify Curriculum
by Candy Gibbs Facebook
Original source: https://www.facebook.com/candykgibbs
Concerned Parents Alert Amarillo ISD of Passage & District Leaves Available for 4th Grade
Amarillo, TX Parent
At first glance the above passage may seem harmless. Upon a re-read and further investigation, parents tracked it back to a book entitled 'When I Was Puerto Rican' by Esmeralda Santiago. The excerpt from this book was the prologue entitled “How to eat a Guava”.
"Though the language used seemed overtly sexual in nature it was probably the only passage that could have been pulled from this book that would have been suitable for young children. When I wanted to see if I was just being a jaded adult in thinking the description of how to eat a guava seemed very sexual I went to find an overview of the book the passage was from, “When I Was Puerto Rican” (by Esmeralda Santiago). When I was done reading the overview I was appalled." - Amarillo Parent
"In one chapter of the book a young girl witnesses a man pleasuring himself as he looks at her through his window. The next chapter has her mother’s new boyfriend move in and he offers her a quarter to unbutton her blouse, then precedes to pinch a part of her breast. The book paints Christianity in a poor light, it has anti-American sentiment, anti-parent sentiment in addition to all of the inappropriate sexual interaction between a child and various adults. I will state again these 4th graders were not given the full book, but only a passage from the book. My concern is what happens when a child is at the book store with Mom or Dad and they see this book they tell their parents, hey we read part of this at school can I get it so I can read the whole book. Mom and Dad think this book is okay if they were allowed to read some of it at school and then the child is exposed to inappropriate content." - Amarillo Elementary Parent
Passages from the book overview below. A link to the book overview.
"There are thousands of passages that could have achieved the same goal as this one. Why would the publisher choose this passage knowing the source content? Why would a district not remove when notified? Did the Texas SBOE approve this curriculum?" - Texas Parents
One might then wonder if Amplify knew? Was this an honest mistake? After visiting the homepage of Amplify.com, we can see the company is very familiar with her work. See "Cuando era puertooriquena" by Esmeralda Santiago below (yellow covered title below).
Amarillo ISD is in Region 16 of Texas and Doug Loomis is the superintendent.
by Midland ISD Parent FB Group, Parent Research Posted
Amplify Analysis (8th Grade Focus)
by Lubbock ISD Parent
Analysis of Amplify Curriculum
by Donna Garner
Amplify Raises $215 Million in a Growth Funding Round From Learn Capital, A-Street Ventures, and Current Investor Emerson Collective
Board Members per article:
Emerson Collective Managing Director and XQ Institute CEO, Russlynn Ali
Amplify CEO, Larry Berger
Monarch Global Strategies President and CEO, Michael Camunez
Emerson Collective Managing Director, Brad Powell
Former Secretary of Education, Margaret Spellings
Learn Capital, Rob Hunter
A-Street Ventures, Marc Sternberg
April 28, 2021
See "Ed Spotlight: Russlyn Ali" (CEO of XQ).
TEA announces additional innovative learning solutions for K-12 English and Spanish and K-5 science to support schools across Texas
Please note TEA partner list:
by Thomas Ultican
See "Ed Spotlight: EMF/RFR"
See "Ed Spotlight: EMF/RFR"
by Nancy Bailey
10/23/2019 by Betty Casey
By Dave Stevenson (former Amplify executive)
Nov 21, 2015
Starting at 2015
November 20, 2015
Marketplace K-12: Tracking business trends and emerging models in education
by S. Cavanagh in Education Week, Spotlight
"One of the two consortia developing tests for the Common Core State Standards has awarded a $12.5 million contract to Amplify Insight to develop a digital library of formative assessment professional learning tools for educators (2013, para 1)"
"Amplify Insight is a division of Amplify, an ed-tech company whose chief officer is Joel Klein, the former New York City schools chancellor. Amplify is the education arm of the media conglomerate, News Corp., led by Rupert Murdoch. Last week, Amplify received a blast of media attention when it unveiled a new tablet device, loaded with classroom management tools and interactive lessons, at the South by Southwest education gathering (2013, para 4)."
The Agenda to Control Information and Knowledge Through the Accountability System
by A. Patrick Huff, PhD
When it was revealed that Mr. Murdoch purchased Wireless Generation in 2010 (Phillips, 2010), which was the first company to be awarded a contract for the development of Common core assessments (2010), and that Wireless Generation is now called Amplify, one begins to wonder what inside information may have been available for this acquisition. Of course, this is only a suspicion. Phillips goes on to reveal, "The company is likely to make a bid to build the technological pieces of the national tests that will be tied to the 'common core' standards (2010, para 9)."
Mr. Murdoch reflected in this quote from his company's press release on the vast amount of money that it is possible to make in the education market. He also echoed the sentiment held by all of the entrepreneurs feeding at the trough of education with the children of America as guinea pigs set up for experimentation.
"When it comes to K through 12 education, we see a $500 billion sector in the US alone that is waiting desperately to be transformed by big breakthroughs that extend the reach of great teaching. Wireless Generation is at the forefront of individualized technology-based learning that is poised to revolutionize public education for a new generation of students." - News Corporation Chairman & CEO, Rupert. Murdoch
* All information in the article is for parents to understand practices, philosophies, resources (and their effects), curriculum, and testing for their children and falls under Fair Use laws.